Amazon Empire: The Rise and Reign of Jeff Bezos takes a sobering look at the behemoth online retailer that has become too big to fail. The documentary pulls back the curtain on the questionable inner workings of Amazon and how the company deployed bellicose tactics to eliminate its competition. Amazon Empire lays bare how the retailer went from one of the largest online booksellers to becoming a one-stop online sales giant using an unheard-of cult-like allegiance to the customer is always right’ business model.
The film also examines how Amazon’s constant analysis of its customer’s buying habits is raising queries into privacy issues. What filmmakers convey is how Amazon has ingrained itself into the consumer psyche and the impact it’s had on other online and physical retailers. The PBS program utilizes interviews with company insider’s past and present to lend insight into Amazon’s daunting expansion of power.