Amazon Empire: The Rise and Reign of Jeff Bezos

Amazon Empire: The Rise and Reign of Jeff Bezos takes a sobering look at the behemoth online retailer that has become too big to fail. The documentary pulls back the curtain on the questionable inner workings of Amazon and how the company deployed bellicose tactics to eliminate its competition. Amazon Empire lays bare how the retailer went from one of the largest online booksellers to becoming a one-stop online sales giant, using an unheard-of, cult-like allegiance to the “customer is always right” business model.

The film also examines how Amazon’s constant analysis of its customers’ buying habits is raising questions about privacy issues. What the filmmakers convey is how Amazon has ingrained itself into the consumer psyche and the impact it has had on other online and physical retailers. The PBS program utilises interviews with company insiders, past and present, to lend insight into Amazon’s daunting expansion of power.