Not Business As Usual

Not Business As Usual examines the philosophical and practical nature of capitalism, daring to reconsider the generations-old notion that profit is the only true metric of success. In an economic landscape where quarterly returns have become more important than the goods and services produced, the film seeks to discover whether it is possible to stay in business without compromising social conscience.

The answer is found by tracking the social impact movement through the experiences of a group of socially minded entrepreneurs. Committed to redefining what it means to be successful through ‘conscious capitalism’, their inspirational stories prove that businesses can not only be used as tools to transform the world into a better place, but that doing so ultimately makes them more profitable and competitive. Not Business As Usual makes a compelling case that it is possible to change the world through the simple act of incorporating humanity into business.