Not Business As Usual examines the philosophical and practical nature of capitalism, daring to reconsider the generations-old notion that profit is the only true metric of success. In an economic landscape where quarterly returns have become more important than the goods and services produced, this film seeks to discover whether it is possible to stay in business without compromising social consciousness.
The answer is found in tracking the social impact movement through the experiences of a collection of socially mindful entrepreneurs. Committed to redefining what it means to be successful through ‘conscious capitalism’, their inspirational tales prove that businesses can not only be used as tools to transform the world into a better place, but doing so makes them ultimately more profitable and competitive. Not Business As Usual makes the compelling case that it is possible to change the world through the simple act of incorporating humanity into business.