Not Business As Usual
Not Business As Usual presents a thought-provoking look at the changing landscape of capitalism and entrepreneurship in the modern world. It showcases a new wave of business leaders who are challenging traditional notions of success and profit-making, instead focusing on conscious capitalism and social impact.
The film begins by examining the conventional 20th-century model of capitalism, which prioritizes maximizing shareholder value above all else. It highlights how this approach has led to significant unintended consequences for society and the environment. It then introduces the concept of conscious capitalism, where businesses strive to create value for all stakeholders, including employees, customers, suppliers, and the community at large.
Throughout, various entrepreneurs and business leaders share their stories and perspectives on how they are integrating social responsibility into their business models. These individuals are part of a growing movement that seeks to use business as a force for good, addressing societal and environmental challenges while still pursuing financial success.
One of the key themes explored is the rise of B Corporations, also known as benefit corporations. These new legal structures allow companies to formally incorporate social and environmental objectives into their business models, alongside financial goals. The documentary discusses how this shift is enabling entrepreneurs to make more ethical decisions and prioritize long-term sustainability over short-term profits.
It also delves into the importance of supply chain transparency and ethical manufacturing practices. It highlights the challenges faced by businesses attempting to ensure their products are produced in a socially and environmentally responsible manner. It emphasizes the need for companies to understand and take responsibility for the entire lifecycle of their products, from sourcing raw materials to disposal.
Another aspect covered is the growing collaboration between for-profit businesses and non-profit organizations. This trend is blurring the lines between traditional business models and social enterprises, creating new opportunities for positive impact and innovative solutions to societal problems.
The film features interviews with entrepreneurs who are redefining success in business. These individuals share their experiences of balancing financial goals with social and environmental responsibility. They discuss the challenges they face, the strategies they employ, and the rewards they reap from pursuing a more holistic approach to business.