A profile of Facebook founder and CEO Mark Zuckerberg, who has built it into a multi-billion dollar company with over 800 million users in only seven years. BBC’s Emily Maitlis visits Facebook’s headquarters to interview Zuckerberg and other senior employees. She explores how the website came about, from its origins in Harvard to having tremendous cultural impact, and how it transforms its popularity into profitability.
Zuckerberg is questioned on whether there is a clash between sharing information and privacy of users. The strategy behind Facebook’s immense growth is examined with the company’s COO Sheryl Sandberg, taking a look at its advertising system which allows for specific demographic targeting using information provided by its users.