Mark Zuckerberg: Inside Facebook
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Mark Zuckerberg: Inside Facebook

Inside Facebook offers a rare and insightful profile of Facebook founder and CEO Mark Zuckerberg, charting the meteoric rise of the social media giant from its humble beginnings in a Harvard dorm room to its evolution into a multibillion-dollar company with hundreds of millions of users in just seven years. Hosted by BBC journalist Emily Maitlis, the programme takes viewers inside Facebook’s headquarters, where she interviews Zuckerberg and other senior executives to explore how the platform was created, how it achieved immense global and cultural influence, and how it converts popularity into profitability.

The documentary also examines the strategy behind Facebook’s extraordinary growth, with COO Sheryl Sandberg explaining the company’s advertising model, which enables highly targeted marketing based on user-provided data. Along the way, Zuckerberg is challenged on one of Facebook’s most contentious issues: whether the drive to share information conflicts with users’ privacy.

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